The Uses And Gratifications Research Of Mass Communication...

There are several debates on whether the uses and gratifications research of Mass Communication is still relevant in the modern world as well as considering the possibility that the Era of Mass Communication has ended completely. According to Thomas E. Ruggiero, the uses and gratifications are evolving to approach towards the new mass communication form, from the early years of newspaper, radio and television, and now the Internet (Ruggiero, 2000). These technologies are used to reach large audiences for media purposes. Internet and social networking has become more dominant form of communication between audiences and media outlets. This would create a change in mass media relationships in comparison to the previous pre internet era, including in the use and gratifications obtained by the audiences. Meaning an individual may get something else out of using the mass communication technology of internet than the form of a newspaper, as that was during the time that UG studies surfaced. Studies of the 20th Century mass media (pre internet Era) may differ from modern uses and gratifications of the mass media with the major influence of the internet. The debates are whether pre internet research on uses and gratification is still relevant in today’s modern day usage of internet. Early research on the uses and gratifications of mass media focuses on the media consumption of audiences, to satisfy their own needs and what motivates them to select the different forms of media.Show MoreRelatedInternet Addiction, Excessive Usage, And Gratification1419 Words   |  6 PagesNisaa Kirtman PSY 7102, Week 4 Internet addiction, excessive usage, and gratification: A review of two articles The growth of the internet and internet-dependency has become some of the many facets in people?s day-to-day lives. Smartphones, radio, the television, newspapers, and magazines are flooded with news and non-stop information that some may not classify as ?news? (e.g., celebrity gossip, etc.). 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How Did the Working Class Prosper Under the Nazis from...

This essay explores whether the working class prospered during the Nazis from 1933 to 1938. To determine if the working class was better off under the Nazis I will look specifically at ‘unemployment’ , ‘Beauty of Labour’ and ‘ Strength through Joy’ which were initiatives which aimed at improving the working class. On the whole, although the working class was given paid work and took part in organised activities, their situation did not really improve as I will demonstrate in the course of this essay. If we take into account the statistics relating to unemployment at first glance it appears that the trend was positive - unemployment reduced significantly from 2,151,000 in 1935 to 119,000 in 1939 (source 5). Also as Source 10 highlights the fact that wages increased among three categories of workers - farmers, industrial workers and big business. One comment by a motorway construction worker confirmed that under Hitler ‘miracles had been accomplished and things were getting better.’ (source 9). Source 6 is a photograph from 1933 of workers constructing a motorway. The photo is staged as everyone is looking at the camera and looking like they are not exhausted. Likewise, if we look at the description of the programme from the RAD camp in 1938 although it indicates a long day (getting up at 4:45 and ending with lights out at 22:00) it shows a balance of activities such as parade at 19:15 and sing-songs and leisure activities after supper. However, in reality the workers wereShow MoreRelatedThe Nazis Control of Everyday Life in Germany after 1933 Essay3776 Words   |  16 PagesThe Nazis Control of Everyday Life in Germany after 1933 In this project I intend to explain how the Nazis controlled everyday life in Germany from 1933 onwards. I shall look at how Youths, Women, Workers, Control and Propaganda and the Jews, were all either part of the control or a victim of it. Adolf Hitler was born on the 20th of April 1889 at Braunau, on the Austro-Bavarian frontier. He was the son of a customs official, in the Austrian government. His familyRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslittle significance. But there is little agreement over when the twentieth century c.e. arrived, and there were several points both before the year 2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictableRead MoreManagement Challenges for the 21st Century.Pdf60639 Words   |  243 Pagesissues discussed in it are already with us in every one of the developed countries and in most of the emerging ones (e.g., Korea or Turkey). They can already be identified, discussed, analyzed and prescribed for. Some people, someplace, are already working on them. But so far very few organizations do, and very few executives. Those who do work on these challenges today, and thus prepare themselves and their institutions for the new challenges, will be the leaders and dominate tomorrow. Those who waitRead MoreOrganisational Theory230255 Words   |  922 Pagesdilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from the practical world of organizations. The authors’ sound scholarship and transparent style of writing set the book apart, making it an ingenious read which invites reflexivity, criticalness and plurality of opinion from the audience. This is a book that will become a classic in organization studies. Mihaela L. Kelemen, Professor of Management Studies, KeeleRead MoreLibrary Management204752 Words   |  820 PagesLibrary and Information Center Management, Sixth Edition Robert D. Stueart and Barbara B. Moran United States Government Information: Policies and Sources Peter Hernon, Harold C. Relyea, Robert E. Dugan, and Joan F. Cheverie Library Information Systems: From Library Automation to Distributed Information Access Solutions Thomas R. Kochtanek and Joseph R. Matthews The Complete Guide to Acquisitions Management Frances C. Wilkinson and Linda K. Lewis Organization of Information, Second Edition Arlene G. Taylor

Strategic HRM Building Organisational-Free-Samples for Students

Question: Discuss the role of HR in Creating Sustainable Organization. Answer: Introduction The report incorporates the basic assessment of 2 organizations that are discussed in the case study. By taking the 2 Hospitals into consideration it is seen that one hospital does not have human resource management team who take into consideration the activities such as selection, recruitment. The operations are taken into consideration by the finance manager and the CEO. As they are not master in the rehearsing the HR movement they confronted challenges. Now the second hospital is taken into consideration in which all the activities are operated by human resource management team which manages all the activities such as recruitment, training. The report incorporates the exercises that should be taken by the organization to enhance the operations of HRM at the first hospital which is taken into consideration. Later on, it incorporates the administration of feasible Human resource management and its components. Human resource management HRM refers to managing employees who work in the organization and it is taken into consideration so that the organization can easily achieve its goals and objectives. Human resource management includes the activities like selection, recruitment, training and development of the employees who are working in the organization. It enhances the level of motivation and performance of the employees to attain the objectives of the organization (Abadesco, 2015). Steps required for enhancing Human resource management By taking into consideration the case study, it is seen that the hospital faced many problems in controlling the human resource activities of the organization. The finance manager and the CEO should take into consideration that the policies and plans which are going to be implemented should be in writing form so that the employees can get a clear idea about the policies and plans. The document should be shared with the employees of the organization in effective way so that the employees can work in effective way and can give results which are beneficial for the organization. The top management should try to maintain and take into consideration that the policies are implemented in effective way. By this the employees can feel inequality and also it gives direct impact on the productivity of the employees (Hendry, 2012). The industrial disputes can also take place in this case. So to minimize these situations the company should take into consideration team work and also enhance the und erstanding between the employees so that the conflicts can be reduced and the company can easily achieve its goals and objectives in effective way. The top management should resolve the conflicts in effective way and also the issue should be discussed with one of the people who belong from same department. So that the person can take step accordingly and gives focus on final decision making. Employees should be provided an opportunity to inform about the problem individually so that the problem can be resolved in effective way and every employee of the organization can enhance the level of satisfaction. The CEO should give focus on the sessions which enhances the level of motivation of employees and also reduce the number of absentees in the organization. The CEO should ensure that there should be proper environment in the organization so that people or employee can feel happy to come and conduct their day to day task in effective way. If the employees feel good to come to the organization then it will increase the flexibility in the work and also enhances the incentives which the employee can earn. The company can also give an opportunity of double pay to the employees who are working on holidays (Purce, 2014). If the case study is taken into consideration then the issue which is seen is staff shortage which creates a problem to every organization. Shortage of staff member can only take place when there is high retention rate of employees in the company or the pay is not given well in the company. It is very essential to improve the working pattern and also to give focus on improving retention of employees. Human resource team or the member plays an essential role in hiring the employees who have experience so that the company can fill the requirement in effective and in efficient way (Marchington, Wilkinson, Donnelly Kynighou, 2016). Characteristics of building a sustainable HR capability It is very difficult to create sustainability in this world. Sustainability refers to satisfying the needs and demands of the customers without giving a direct impact on their career. Human resource management plays an essential role in creating the strategies that have a connection of with human resource of the company. The function which is concerned with HR is very essential to manage the strategies of business and also to maintain and build a good organizational structure so that the company can easily achieve success and growth (Storey, 2014). Some Characteristics or strategies that can access the company to construct a sustainable human resource management: 1) Strategy based on service: In this strategy the company should take into consideration effective services which can assist employees like some gift vouchers, outing package and also the benefits which are concerned with health. 2) Strategy based on time: This is concerned with the policies which the human resource manager should take into consideration. The human resource manager should take into consideration the timings which are flexible too the employees and also the part time working for employees should be offered. 3) Strategy based on Money: In this the benefits which are monetary should be given to employees that include vouchers, paid sick leaves and also the retirement benefits which enhance the level of satisfaction and give encouragement to work in effective way and complete their operations efficiently so that the company can enhance the profitability. These strategies should be taken into consideration by the human resource manager so that the operations can be taken out smoothly. The HR practices which are sustainable can give motivation to the employees and also encourage working pattern in effective way. The company should provide the level of satisfaction to the employees which are concerned with the security of job. If the Human resource management is effective enough in the organization then the company can easily achieve its goals and objectives in effective way (Wright Mcmahan, 2011). Conclusion Every company take into consideration the measures to maintain the space between the organization and human resource management function. By considering the case study it is seen that it is essential for the hospitals to maintain the space between the HRM and organization function. The report gives emphasis to the issues which can be improved in effective way by the company. The strategies are also discussed that is required to be implemented by the company for constructing a sustainable human resource management capability. If the company take into consideration these activities then it can easily retain employees in the organization. References Abadesco, EV. (2015). Strategic HRM Building organisational capabilities, HR matters retrieved from https://business.inquirer.net/202970/strategic-hrm-building-organizational-capabilities Hendry, C. (2012).Human resource management. Routledge. Marchington, M., Wilkinson, A., Donnelly, R., Kynighou, A. (2016).Human resource management at work. Kogan Page Publishers. Purce, J. (2014). The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67. Storey, J. (2014).New Perspectives on Human Resource Management (Routledge Revivals). Routledge. Wright, P. Mcmahan, G. (2011).Exploring human capital: putting human back into strategic human resource management, Human resource management journal, 21(2), 93-104.